Toronto Home Builder Gets Social with Community Video

Today’s home buyers have greater access to  information then ever before and to get them to visit one builders sales centre over another will mean that some homes builders will increase their use of online communications to capture their prospective buyers attention. One way to do this is through the use of online videos.  If a picture is worth a thousand words, then a video is worth a million words because video is a multi-sensory vehicle that stimulates the senses by utilizing imagery, voice, music and text to deliver the community and development message.

Advanced technology, faster access speeds and the advent of social networks has allowed companies such as CountryWide Homes to take advantage and use community videos as part of their overall development marketing, communication and advertising strategy.

BENEFITS TO USING ONLINE VIDEO

• Give home builders the ability to visually communicate their communities to their prospective buyers.
• Video is more compelling, engaging, convincing and easier to understand then plain old graphics and text.
• Videos engage with peoples emotions and people purchase based on their emotions
• Videos can be used to educate your prospects before they visit your sales centre.
• Adds credibility and creates greater awareness for your brand.

VIDEO STATISTICS

1. Studies show that the average person will not read more than 500 words at a time, online.
2. A study Sponsored by Google & AOLfound that audiovisual content is 7 times more likely to drive an engagement than using plain old static images and text.
3. ComScore reported that online video had the highest reach in Canada, where 19 million viewers viewed a video online, representing 89 percent of the total online population age 15 and older.
4. Canada’s online video audience also viewed more videos then audiences in the UK, France, Germany and the US, averaging 112 videos per viewer.

It’s obvious that video has become a powerful marketing tool that every builder should consider incorporating into their marketing strategy. Doing this will garner increased visibility to your homes, your development communities and your brand which will ultimately lead to greater conversions and sales.

I could go on and on about video but i’d likely go over 500 words. Need Help with your Next Community Marketing Project? Think Next. Think Cyclone