Mixing Old & New Media

Several months ago Cyclone held a “Liberated Marketing” conference with over 200 attendees and we brought in some of the top talent in new media and internet technologies. We all learned about significant shifts in how consumers and businesses are leveraging new media to reach their audiences. This shift is significant and to not understand or know about it means your business is missing out on the biggest change in business communications in the history of mankind.

Subsequent to this event Cyclone has been working to learn how we can bring this new media to our clients and how we can provide them with the needed education and support as to how to apply it to get better results.

We are pleased to announce the Cyclone On-Line Media blog in which we will be sharing lessons, examples and case studies of how companies all over the world are leveraging new media.

In addition we will be discussing how old media campaigns can blend with new media campaigns and together produce results never here before achieved or understood.

Some Examples We’d Like To Share

Companies as big as Delta Air Lines and small as the Mack brothers’ Mo’ Bettah Steaks are developing content on blogs, social networks such as Facebook and, lately, Twitter, which combines blogging and networking in little bursts of messages called tweets.

Social media has become ubiquitous. Traffic to Facebook is up almost 200 percent over the past year, and Twitter has seen an increase of almost 1,500 percent, according to Nielsen Online, which measures online audiences and consumer-generated media.

“We are evaluating additional opportunities within the networks we are actively using, such as Facebook and YouTube, as well as other networks, such as Twitter, and are developing a comprehensive strategy to enhance our existing efforts,” Delta spokeswoman Susan .
Technology research company Forrester Research said almost two-thirds of retailers have invested in the social-media frenzy in some way and another 22 percent plan to get involved in the next year.

Melissa Coates, an account executive at Insight Exhibits, set up a Twitter account for the Salt Lake City-based designer of mall kiosks and trade show exhibits six months ago. She uses the service to develop relationships with businesses and find clients.

Last month, Coates attended a trade show staged by Shop.org, the digital division of the National Retail Federation. Before going, she investigated the companies that planned to attend the trade show in Las Vegas. Of 150 companies, 107 were on Twitter.

“I started following those companies, hoping they would follow me. I don’t know how many followed me back, but a lot did,” she said. “I went to the show wanting to target 10 companies. I got seven companies that wanted to do business. “I was kind of shocked.”

Today, Twitter tops the list of social media used by Fortune 100 companies, according to public relations giant Burson-Marsteller and its Proof Digital Media subsidiary. Their study found that 54 percent of the companies use Twitter. Corporate blogs come in second, at 32 percent, while 29 percent have Facebook fan pages.

You see the world of marketing and advertising is changing. Cyclone Creative is changing as well and we are prepared to help our clients navigate through all these changes.

Don’t be left out of the shifts happening in your industry. Your competitors are moving and so should you. Follow us on our blog here and let us know how we can help you.